When searching for insulated soft coolers, the key considerations are how well they keep contents cold, their portability, and durability. The Maelstrom Soft Cooler Bag stands out as the best overall choice thanks to its large capacity and leakproof design, ideal for extended outings. For lighter use, the Amazon Basics Soft Insulated Cooler offers reliable insulation at a more affordable price, perfect for casual trips. Keep in mind, tradeoffs often involve balancing insulation performance against weight and price. Continue reading for a detailed comparison of these options and more to find your perfect fit.
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Key Takeaways
- Top contenders balance insulation quality with portability, with some models prioritizing capacity over weight.
- Leakproof features are a common and highly valued trait, especially for beach and picnic use.
- Price varies significantly, but higher-cost options typically offer longer-lasting cold retention and better durability.
- Foldability and collapsibility enhance transport convenience, especially for storage when not in use.
- Additional features like multiple pockets and adjustable straps improve usability but may add to overall weight.
| insulated soft cooler | Capacity | Material | Dimensions |
|---|---|---|---|
| Maelstrom Soft Cooler Bag | 75 cans | 600D Oxford, waterproof PVC, PEVA, EPE foam, 210D lining | 18 x 12 x 13.8 inches |
| SMIRLY 48 Cans Soft Cooler Bag | 37L | EVA and Oxford fabric | 17.0×12.6×13.0 inches |
| Maelstrom 30/40 Can Soft Coole | 30 cans (about 22L) | Oxford fabric, waterproof PVC, PEVA | 14.43 x 8.97 x 10.14 inches |
| Lifewit Cooler Bag 30/50/60 Ca | 30 liters | 600D Oxford cloth | 15.7 x 10.6 x 12.2 inches |
| Maelstrom 24/30/60 Can Soft Co | 27L | Leakproof, durable materials | 14.8 x 9.4 x 11.6 inches |
| Tourit Puffer Insulated Cooler | 32L | High-density coated fabric, PEVA liner | 16.5 x 10.2 x 11.2 inches |
| Amazon Basics Soft Insulated C | 50 cans | Food-grade PEVA foil | — |
| RealCool 35/45 Can Collapsible | 35/45 cans | High-density Oxford | — |
| MIYCOO Cooler Bag with Expanda | 60 cans | Leakproof | — |
| Tourit Soft Sided Cooler Bag 3 | 30/48/60 cans | Waterproof Oxford | Variable when collapsed |
| Amazon Basics Soft Insulated C | 24 cans | Polyester sides, PEVA foil interior | 11.8 x 9.2 x 9.6 inches |
More Details on Our Top Picks
Maelstrom Soft Cooler Bag, 75 Can Beach Cooler with Flip-top Access, Lightweight, Insulated, Leakproof, Collapsible, Adjustable Strap
This Maelstrom cooler stands out for its massive capacity of 75 cans, making it ideal for family gatherings or group outings. Its 5-layer insulation system ensures drinks stay cold for up to 12 hours, comparable to the single-layer options but with significantly longer cold retention. Despite being lightweight at just 1.8 lbs, it offers durability through reinforced handles and a leakproof design, though its size can be cumbersome when fully loaded. The flip-top lid and adjustable strap add convenience, especially compared to bulkier hard-sided options. However, the larger size limits portability for solo trips or small outings. This cooler makes the most sense for those prioritizing capacity and versatility over compactness.
Pros:- Massive capacity of 75 cans suitable for large groups
- Keeps contents cold for up to 12 hours with 5-layer insulation
- Lightweight and durable with reinforced handles
- Convenient flip-top access and built-in bottle opener
Cons:- Bulky when fully loaded, challenging to carry solo
- Limited color options, which may affect style preferences
Best for: Families or groups needing high volume cooling for extended outdoor events
Not ideal for: Solo travelers or those with limited storage space who prefer a compact option
- Capacity:75 cans
- Weight:1.8 lbs
- Dimensions:18 x 12 x 13.8 inches
- Insulation Layers:5-layer
- Cold Retention:12 hours
- Material:600D Oxford, waterproof PVC, PEVA, EPE foam, 210D lining
Our verdict“This cooler is perfect for large gatherings where capacity and long cold retention are priorities, despite its size.”
SMIRLY 48 Cans Soft Cooler Bag, Large Collapsible Leakproof Ice Chest, Portable Cooler with Multiple Pockets and Wipe-Clean Lining for Camping, Beach, Travel, Picnic, Grocery, Car
The SMIRLY 48-can cooler offers a practical balance between capacity and portability, making it ideal for day trips or small group outings. Its multi-layer insulation provides up to 8 hours of cold, slightly less than the Maelstrom 75-can model but sufficient for most daytime activities. The collapsible design and multiple pockets enhance organization and storage efficiency, especially compared to bulkier hard-sided coolers. Made from waterproof Oxford and EVA, it’s sturdy yet easy to wipe clean, though the shorter cold retention may be a drawback for longer trips. Compared to the Maelstrom 30/40 Can Cooler, it provides more capacity at a better price point, but with slightly reduced insulation duration. This pick is well-suited for consumers seeking value and convenience without sacrificing significant capacity.
Pros:- Keeps items cold for up to 8 hours with multi-layer insulation
- Multiple pockets for organized storage of small essentials
- Collapsible, saving space when not in use
- Durable, waterproof, and easy to clean
Cons:- Limited to 8 hours of cold retention, not suitable for long trips
- Heavy when fully loaded, up to 50 lbs capacity
Best for: Active individuals who want organized storage for day trips or short outdoor outings
Not ideal for: Long-duration picnics or trips over 8 hours where extended cold retention is necessary
- Dimensions:17.0×12.6×13.0 inches
- Capacity:37L
- Can Capacity:48 cans (355ml)
- Maximum Load Capacity:50 lbs
- Material:EVA and Oxford fabric
- Insulation:Multi-layer thermal insulation
Our verdict“Ideal for active users needing a portable, organized cooler for short outings, with the tradeoff of shorter cold retention.”
Maelstrom 30/40 Can Soft Cooler Bag, Leakproof Insulated Ice Chest, 24h Cold, 5-Layer Insulation, Multi-Pockets, Lightweight, Perfect for Camping, Beach, Hiking, Kayaking, Road Trips
This Maelstrom cooler offers a balanced option for those who need substantial capacity without the bulk of larger models. Its 5-layer insulation keeps drinks cold for up to 24 hours, outperforming most in this roundup, including the smaller 24/30 can Maelstrom model. It features multiple pockets and a detachable bottle opener, enhancing organization for outdoor adventures. While its large capacity is a definite advantage, it can feel heavy when fully loaded and may be bulky for compact storage spaces. Compared to the 75-can model, it sacrifices some capacity for portability and a more manageable size. This cooler makes sense for outdoor enthusiasts seeking extended cold retention combined with organized storage.
Pros:- Keeps items cold for up to 24 hours with 5-layer insulation
- Large capacity suitable for longer outdoor outings
- Multiple pockets and detachable bottle opener for organization
- Collapsible and portable for easy transport
Cons:- Heavy when fully loaded, which could hinder portability
- Bulky for small storage spaces
Best for: Outdoor adventurers who need long-lasting cold and organized storage, especially on multi-day trips
Not ideal for: Small families or solo users who prefer lightweight, compact coolers
- Capacity:30 cans (about 22L)
- Dimensions:14.43 x 8.97 x 10.14 inches
- Insulation Layers:5 layers
- Cooling Duration:24 hours
- Material:Oxford fabric, waterproof PVC, PEVA
- Features:Leakproof, collapsible, multiple pockets
Our verdict“Best suited for outdoor users needing long-lasting, well-organized cooling for extended trips, accepting some bulk for performance.”
Lifewit Cooler Bag 30/50/60 Cans Collapsible Insulated Large Lunch Bag Leakproof Soft Cooler Portable Tote for Camping and Outdoor Activities
The Lifewit cooler offers versatility with multiple size options, making it suitable for family outings or daily errands. Its 30-liter capacity can comfortably hold 50-60 cans, and its durable 600D Oxford fabric withstands outdoor wear. Unlike smaller, less sturdy options, this cooler’s multiple carrying options—including a padded handle and detachable shoulder strap—add convenience. While it’s large and durable, it can become bulky when fully packed, and its weight may be significant without contents. Compared with specialized smaller coolers, this is a good choice for those who want a reliable all-around soft cooler that can handle various outdoor activities. It’s a practical pick for everyday use and family outings.
Pros:- Large capacity of 30 liters for family-sized outings
- Durable construction with 600D Oxford fabric
- Multiple carrying options for convenience
- External pockets for accessories
Cons:- Can be bulky when fully loaded, impacting portability
- Heavy without contents, potentially tiring to carry
Best for: Families looking for a large, durable cooler that can handle daily outdoor activities
Not ideal for: Minimalists or solo users who prefer smaller, lightweight coolers
- Capacity:30 liters
- Dimensions:15.7 x 10.6 x 12.2 inches
- Material:600D Oxford cloth
- Pockets:2 side mesh, deep front
- Carrying options:Padded handle, detachable shoulder strap
- Foldable:Yes
Our verdict“A durable, spacious cooler ideal for family outings and outdoor days, with some tradeoffs in weight and bulk.”
Maelstrom 24/30/60 Can Soft Cooler Bag, Double Deck Portable Ice Chest
This Maelstrom model stands out for its double-decker design, offering a unique way to organize food and drinks separately. Its 5-layer insulation keeps items cold for up to 12 hours, suitable for day trips or short outdoor excursions, surpassing the typical 8-hour retention of some competitors. Its lightweight and collapsible features make it easy to carry and store, but the larger size can be bulky when fully loaded. Compared to the 75-can Maelstrom, this pick offers less capacity but excels in organized storage and portability. It’s a solid choice for those who want a cooler that balances insulation, organization, and ease of transport, especially for multi-day activities where order matters.
Pros:- Keeps items cold for up to 12 hours
- Double-decker design enhances organization
- Lightweight and collapsible for portability
- Leakproof and durable construction
Cons:- Large size can be cumbersome when fully loaded
- Limited capacity compared to larger models
Best for: Outdoor enthusiasts who prioritize organized storage and moderate capacity for day trips
Not ideal for: Longer trips requiring extended cold retention or minimalists seeking ultra-lightweight options
- Capacity:27L
- Dimensions:14.8 x 9.4 x 11.6 inches
- Insulation Layers:5-layer
- Cooling Duration:12 hours
- Material:Leakproof, durable materials
- Features:Double deck, multiple pockets
Our verdict“Ideal for users seeking organized, portable cooling for day trips, with some compromise on total capacity.”
Tourit Puffer Insulated Cooler Bag 48 Cans/32L Waterproof Beach Cooler
This cooler stands out for its vibrant, puffer-style design combined with a surprisingly lightweight build, making it perfect for those who prioritize aesthetics without sacrificing capacity. Compared to heavier, bulkier options like the MIYCOO 60 Can Cooler, it offers easier handling and a more casual look, though it sacrifices some durability—its soft-sided construction isn’t as tough as hard coolers. The 12-hour insulation duration is adequate for most day trips, but external conditions can influence performance. Its multiple pockets add convenience, but the limited color options might not appeal to everyone. Overall, this pick makes the most sense for users seeking a trendy, lightweight cooler for outdoor lounging or quick trips.
Pros:- Vibrant, trendy puffer design enhances style
- Lightweight for easy carrying
- Keeps contents cold for up to 12 hours
- Leakproof and easy to clean
Cons:- Limited color choices may not suit all tastes
- Less durable than hard-sided coolers
- Insulation duration may vary with weather
Best for: Stylish outdoor enthusiasts and casual beachgoers who want portability and design flair.
Not ideal for: Heavy-duty users or those needing longer insulation times in extreme conditions, since its 12-hour duration may fall short.
- Capacity:32L
- Can Capacity:48 cans
- Dimensions:16.5 x 10.2 x 11.2 inches
- Weight:0.6 kg
- Insulation Duration:12 hours
- Material:High-density coated fabric, PEVA liner
Our verdict“A stylish, lightweight cooler best suited for casual outdoor activities and quick trips, but less ideal for rugged use or extended cold retention.”
Amazon Basics Soft Insulated Cooler
This cooler backpack offers a straightforward, no-frills option with a large capacity of up to 50 cans, making it appealing for budget-conscious users. Unlike the more stylish Tourit Puffer, it emphasizes function over form, with a durable, water-resistant exterior and multiple pockets for organization. While it lacks specific insulation duration details, its leak-proof, insulated interior is designed to keep items cool during typical outdoor excursions. Compared to premium models like the MIYCOO 60 Can Cooler, it provides less insulation longevity but at a more accessible price point. This makes it ideal for casual picnics or day trips where affordability is a priority, and extended cold retention isn’t critical.
Pros:- Large capacity fits up to 50 cans
- Water-resistant and durable exterior
- Multiple pockets for organization
- Comfortable ventilated back panel
Cons:- No specific insulation time provided
- Potentially heavier when fully loaded
- Basic design without flashy features
Best for: Budget-conscious families or casual users seeking a spacious, reliable cooler for short outdoor outings.
Not ideal for: Users needing long-lasting cold retention or rugged durability, as insulation duration isn’t specified and it may wear faster under tough conditions.
- Capacity:50 cans
- Material:Food-grade PEVA foil
- Features:Water-resistant, leak-proof
- Design:Backpack with ventilated panel
Our verdict“A practical, large-capacity cooler best suited for casual picnics and day trips on a budget, but with limited details on insulation longevity.”
RealCool 35/45 Can Collapsible Soft Cooler Bag, Leakproof Ice Chest, 24h Cold, Multi-Pockets, 5-Layer Insulation
This cooler excels in maintaining cold for up to 24 hours, outperforming the Amazon Basics model by offering extended insulation, thanks to its 5-layer design. Its collapsible feature adds versatility, making it easy to store when not in use, a trait that hard coolers can’t match. However, with a capacity limited to 35 or 45 cans, it might not suit those needing larger volumes like the MIYCOO or Tourit options. It’s also lightweight at just 2 pounds, but users should handle it carefully to preserve the leakproof seal. Compared to the Tourit Puffer, its insulation duration is longer, but it trades off some rigidity and capacity.
Pros:- Keeps contents cold for up to 24 hours
- Leakproof and highly insulated
- Lightweight and portable at 2 lbs
- Includes multiple pockets for organization
Cons:- Limited to 35/45 cans capacity
- Less rigid structure, may be less durable
- Requires careful handling to maintain seal
Best for: Outdoor adventurers and picnic lovers who prioritize long-lasting cold and portability in a lightweight design.
Not ideal for: Users needing maximum capacity or rugged durability, as its capacity and structure are less robust than larger or hard-sided coolers.
- Capacity:35/45 cans
- Insulation:5-layer
- Material:High-density Oxford
- Weight:2 lbs
Our verdict“A highly insulated, portable cooler ideal for long outings where cold retention matters most, though capacity is somewhat limited.”
MIYCOO Cooler Bag with Expandable Double Deck, 60 Can Leakproof Cooler
The MIYCOO Cooler Bag offers the largest capacity among these options, accommodating up to 60 cans across its expandable double deck. It’s designed for serious outdoor use, maintaining cold for 24 hours, matching the RealCool model but with more volume. Its dual-deck structure makes it ideal for those who need organization and extra space, but this also makes it heavier and bulkier—potentially unwieldy for small storage or lighter trips. Compared to the more portable Tourit Puffer, it sacrifices some portability for capacity and durability. This cooler suits campers or large groups but may be overkill for solo day trips or minimalists.
Pros:- Holds up to 60 cans comfortably
- Leakproof and insulated for 24 hours
- Expandable double deck for organization
- Multiple carrying options
Cons:- Heavy when fully loaded
- Bulky for small storage spaces
- Less portable for quick trips
Best for: Large families, camping groups, or outdoor enthusiasts who need maximum capacity and long-lasting cold.
Not ideal for: Individuals with limited storage space or those seeking a lightweight, compact cooler, due to its size and weight.
- Capacity:60 cans
- Insulation:24 hours
- Design:Expandable double deck
- Material:Leakproof
Our verdict“Best suited for large groups and extended outdoor stays where capacity and cold retention are priorities, but less ideal for solo or short trips.”
Tourit Soft Sided Cooler Bag 30/48/60 Can, Collapsible & Leakproof Insulated Beach Cooler
This cooler offers multiple capacities up to 48 cans, with a focus on collapsibility and leakproof insulation, making it highly adaptable for various outdoor uses. Compared to the MIYCOO’s larger capacity, it provides a more compact form factor when folded, which is a significant advantage for storage. It maintains cold for up to 12 hours, similar to the Tourit Puffer, but with more options for size and collapsibility, catering to users who need flexibility. Its waterproof, leak-proof interior ensures spill-free transport, though it may be bulky when fully loaded and requires careful handling. This cooler makes sense for users who want a versatile, space-saving solution for outdoor activities on a budget.
Pros:- Multiple capacity options up to 48 cans
- Collapsible design for easy storage
- Leakproof and waterproof interior
- Suitable for various outdoor activities
Cons:- Bulky when fully loaded
- Limited insulation duration compared to premium models
- Requires careful handling to maintain seal
Best for: Outdoor lovers who value flexibility, collapsibility, and multiple size options for various trips.
Not ideal for: Those needing long insulation times or maximum capacity, as its 12-hour cold retention and capacity limits may fall short for extended adventures.
- Capacity:30/48/60 cans
- Insulation:Leakproof
- Material:Waterproof Oxford
- Dimensions:Variable when collapsed
Our verdict“A versatile, collapsible cooler ideal for users who need flexible sizing and easy storage, but with moderate cold retention.”
Amazon Basics Soft Insulated Cooler
This cooler offers a practical balance of affordability and functionality, making it ideal for quick outings like picnics or beach visits. It stands out for its ability to keep drinks cold for hours, thanks to its insulated interior, which rivals more expensive models like the SMIRLY 48 Cans Cooler. The water-resistant exterior adds durability, especially for outdoor use, and the multiple pockets help keep your items organized. However, its limited color options and capacity—only 24 cans—make it less suitable for larger groups or extended trips. Compared to premium options, it sacrifices some insulation strength and aesthetic variety, but it remains a strong choice for casual users who prioritize simplicity and value.
Pros:- Keeps drinks cold for hours, ideal for short trips
- Water-resistant and durable exterior handles outdoor conditions
- Multiple pockets provide good organization
Cons:- Limited capacity restricts use to smaller groups
- Fewer color options may not suit all preferences
- Not designed for heavy or prolonged use over multiple days
Best for: Budget-conscious individuals needing a reliable cooler for short outings or office lunches
Not ideal for: Large groups or extended outdoor events where greater capacity and insulation retention are required
- Capacity:24 cans
- Material:Polyester sides, PEVA foil interior
- Dimensions:11.8 x 9.2 x 9.6 inches
- Includes:2 side mesh pockets, 1 front zipper pocket
- Handle:Adjustable handle and shoulder strap
Our verdict“This cooler is perfect for budget-minded buyers seeking a dependable, easy-to-carry option for quick outings.”

How We Picked
I evaluated each cooler based on insulation performance, capacity, build quality, and ease of use. Durability and leakproof features were critical, as they directly impact usability in outdoor settings. Portability factors, such as weight and collapsibility, were also key considerations, along with overall value for the price. Products were ranked to reflect a balance among these criteria, prioritizing those that deliver consistent cold retention while remaining practical for typical outdoor activities.Factors to Consider When Choosing Insulated Soft Coolers
Choosing the right insulated soft cooler involves weighing several important factors beyond just capacity. Insulation quality determines how long your items stay cold, so look for multilayer insulation or high-quality foam. Portability features like weight, size, and collapsibility influence how easily the cooler fits into your outdoor plans. Consider durability too; a leakproof design and rugged materials will extend the cooler’s lifespan. Additional features, such as multiple pockets or adjustable straps, can add convenience but may influence portability and weight. Being mindful of these tradeoffs helps ensure your cooler meets your specific needs.Insulation Performance
Effective insulation is essential for keeping items cold for extended periods. Look for models with multiple foam layers or high-density insulation, which help maintain low temperatures even in hot weather. Keep in mind that thicker insulation usually adds weight, so balance cold retention needs with portability. For day trips, a cooler with 24-hour cold retention may suffice, but longer trips may require models with enhanced insulation. Remember, the quality of the zipper and seal also impacts insulation efficiency by preventing warm air from entering.
Capacity and Size
Choosing the right capacity depends on how many people you’ll serve and the duration of your outing. Larger coolers, like those holding 48 or 60 cans, provide more room but can be heavier and bulkier. Smaller options are easier to carry but may require more frequent restocking. Consider whether your trips involve bulkier items like ice packs or bottles, which can take up extra space. Collapsible or foldable designs are a smart choice for those needing flexibility in storage and transport.
Portability and Ease of Use
Portability features such as lightweight construction, padded shoulder straps, and foldability greatly influence how often you’ll want to use your cooler. A heavy, rigid cooler might provide excellent insulation but can be cumbersome for longer walks or hikes. Conversely, a lightweight, collapsible model offers convenience but may compromise on insulation or durability. Look for products with sturdy handles or adjustable straps to improve carrying comfort during extended outings. Think about your typical usage environment to find the right balance.
Durability and Leakproof Design
Durability is paramount for outdoor gear that encounters rough handling and exposure to elements. Materials like heavy-duty nylon and waterproof linings extend the lifespan of your cooler. Leakproof constructions prevent spills, which is especially important when transporting ice or liquids. Check for reinforced seams, sturdy zippers, and water-resistant linings. While these features might add to the cost, they significantly enhance reliability and longevity, making them worthwhile investments for frequent users.
Additional Features and Budget Considerations
Extra features such as multiple external pockets, adjustable straps, or built-in bottle openers can boost convenience but also add weight and complexity. Decide which features are must-haves versus nice-to-haves based on your typical use cases. Budget-wise, there’s a range from basic models to premium options with advanced insulation and durability. Typically, investing in a slightly higher-priced cooler yields better cold retention and longer lifespan, which can save money over time through fewer replacements.
Frequently Asked Questions
How long can an insulated soft cooler keep contents cold?
The cold retention of insulated soft coolers varies based on insulation quality, external temperature, and how full the cooler is. Many models can keep items cold for 24 to 48 hours, but premium options with thicker insulation and ice packs may extend this to 72 hours or more. To maximize cold retention, pre-chill the cooler, pack it full, and use plenty of ice or gel packs. Keep the cooler out of direct sunlight and avoid opening it frequently to preserve the internal cold environment.
Are collapsible soft coolers less effective at insulation?
Not necessarily. Collapsible coolers often have comparable insulation to rigid models, especially if they feature multilayer foam or high-quality linings. However, some lighter or thinner collapsible models might sacrifice insulation thickness to save weight, which can reduce cold retention. When choosing a collapsible cooler, look for models with reinforced walls and high-density insulation. The key is balancing flexibility and insulation, and many modern collapsible options excel at both.
How do I clean and maintain an insulated soft cooler?
Most insulated soft coolers are designed with wipe-clean linings or removable liners. To keep yours in good shape, empty the contents promptly after use and rinse with mild soap and water. For stubborn stains or odors, use a mixture of baking soda and water or a gentle disinfectant. Avoid machine washing unless specified by the manufacturer. Proper drying, especially in the sun, helps prevent mold and mildew. Regular maintenance extends the cooler’s lifespan and keeps it smelling fresh.
Is it worth paying more for a premium insulated cooler?
Investing in a higher-priced cooler often means better insulation, more durable materials, and added features like leakproof design or extra pockets. If you frequently take long outings, a premium model may keep your food and drinks cold for extended periods, reducing the need for ice and minimizing waste. For occasional use, a mid-range or budget option might suffice, but premium coolers tend to last longer and perform more reliably under tough conditions. Consider your usage frequency and needs before making the investment.
What features should I prioritize for beach trips versus camping?
For beach trips, leakproof features, lightweight design, and quick-access pockets are especially helpful to manage saltwater, sand, and quick drinks. Collapsible options that are easy to carry and store are also advantageous. For camping, durability and longer cold retention become more critical, so investing in a model with thicker insulation and rugged construction makes sense. Additional features like external bottle openers or multiple compartments can enhance convenience in both scenarios, but always align features with your primary activity to get the best value.
Conclusion
For those seeking the best overall performance, the Maelstrom Soft Cooler Bag offers excellent insulation, capacity, and features for a variety of outdoor activities. Budget-conscious buyers will find the Amazon Basics Soft Insulated Cooler provides reliable cold retention without breaking the bank. If you prioritize durability and premium features, a higher-end model with reinforced construction and extra pockets is ideal. Beginners or casual users should lean toward lightweight, foldable options, while outdoor enthusiasts needing maximum cold retention should consider models with thicker insulation and longer-lasting performance. Assess your typical usage and prioritize features accordingly to choose the perfect insulated soft cooler.
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