Kylie Jenner’s net worth is estimated to be between $700 million and $750 million, making her one of the wealthiest Kardashian-Jenner family members but not quite a billionaire. Her wealth mainly comes from her cosmetics company, Kylie Cosmetics, along with endorsement deals and social media influence. In 2020, she sold a majority stake in Kylie Cosmetics for $600 million, boosting her earnings. If you want to understand how her fortune stacks up, there’s more to explore.
Key Takeaways
- Kylie Jenner’s net worth is estimated between $700 million and $750 million, falling short of billionaire status.
- She sold a majority stake in Kylie Cosmetics for $600 million, valuing the company at around $1.2 billion before market decline.
- Forbes retracted her billionaire designation, citing inflated earnings and questioning the accuracy of her reported wealth.
- Her income derives from cosmetics, endorsements, social media, licensing, and real estate investments.
- Despite significant wealth, she is not officially a billionaire, with her net worth below the $1 billion mark.
Kylie Jenner’s true fortune is more modest than her early headlines suggested, but she remains one of the wealthiest Kardashian sisters. While initial reports once labeled her a self-made billionaire, recent corrections reveal her net worth is closer to $700 million to $750 million as of mid-2025. This is still impressive, but it falls short of billionaire status. Among her siblings, she ranks second in wealth, after Kim Kardashian, whose net worth is estimated at around $1.7 billion. You can see that Kylie’s wealth comes from a combination of successful ventures, investments, and her social media influence, which brings her an annual income estimated between $40 million and $100 million.
Her core asset is Kylie Cosmetics, which retains a valuation of roughly $400 million for her remaining 44-45% stake. In 2020, she sold a 51% stake in Kylie Cosmetics to Coty Inc. for about $600 million. The company was once valued at $1.2 billion, but its market value has declined since then. Despite the dip, Kylie Cosmetics continues to be a major player in the youth cosmetics market globally. It all started with $35 lip kits, which expanded into a full cosmetics brand that appeals to millions of young consumers.
Kylie Cosmetics, valued at around $400 million, grew from $35 lip kits into a global youth cosmetics powerhouse.
From the Coty sale, Kylie reportedly earned around $540 million pre-tax. After taxes, she’s estimated to have retained about $340 million. She’s wisely diversified her wealth into investments, private equity, and real estate, which helps stabilize her finances beyond cosmetics. She launched Kylie Skin, adding roughly $50 million to her net worth, and earns multi-million dollar endorsement fees from brands like Adidas and Puma. Her social media presence is a significant income driver, bringing in between $20 million and $30 million annually through sponsored posts and collaborations. Licensing deals further contribute an estimated $30 million each year.
Kylie’s real estate holdings are valued at approximately $80 million in 2025, including luxury mansions and properties purchased over the years. Her real estate purchases, which have exceeded $130 million, serve both as personal luxury retreats and investments. Her social media following is enormous—hundreds of millions across platforms—allowing her to market products directly to her fans and generate online sales surges during launches. Sponsored posts and brand deals bring in lucrative payments, helping her maintain high visibility and income streams. Her influence on social media platforms significantly amplifies her earning power.
However, her billionaire status came into question after Forbes retracted that label, citing inflated earnings reported by her family. Kylie acknowledges that her success is partly due to her family’s influence and her social media platform. While she’s no longer officially a billionaire, her wealth remains substantial, built on a diversified portfolio of brands, investments, and her digital reach. Her financial story illustrates how influence and strategic ventures can create significant wealth, even if the headline-grabbing figure of a billion isn’t quite accurate.
Frequently Asked Questions
How Does Kylie Jenner’S Net Worth Compare to Other Celebrities?
You might wonder how Kylie Jenner stacks up against other celebrities. Currently, her net worth is estimated between $670 million and $710 million, making her one of the wealthiest self-made women. She ranks below Kim Kardashian, who’s worth around $1.7 billion, but exceeds many others in the industry. Her wealth mainly comes from cosmetics, social media influence, and endorsement deals, showcasing a business model focused on rapid product launches and influencer marketing.
What Are the Main Sources of Kylie Jenner’S Income?
You likely wonder about Kylie Jenner’s main income sources. Her wealth primarily comes from her cosmetics brand, Kylie Cosmetics, which she sold a stake in to Coty. She also earns from her skincare line, Kylie Skin, brand collaborations, and social media endorsements. Additionally, her investments in real estate and other assets provide long-term financial security. Social media influence fuels her marketing power, boosting sales and sponsorship deals consistently.
Has Kylie Jenner’S Net Worth Changed Significantly Over Recent Years?
Imagine a roller coaster with ups and downs—that’s how your net worth can fluctuate. Over recent years, Kylie Jenner’s value has seen similar swings. Starting at around $1 billion in 2019, reports later revised her worth downward to about $670 million in 2024. These changes reflect market shifts, controversies, and valuation adjustments, showing her wealth isn’t as steady as it once seemed, but still substantial.
What Role Do Her Business Ventures Play in Her Wealth?
You see, her business ventures are central to her wealth. Kylie Cosmetics, valued at around $1.2 billion, drives most of her net worth, even after partial sale and devaluation. She also earns from Kylie Skin, licensing deals, and collaborations with brands like Adidas. Plus, her social media influence and real estate holdings boost her income, diversifying her assets and strengthening her overall financial position.
Are There Any Recent Updates on Her Financial Status?
You might think Kylie Jenner’s wealth is unchanging, but recent updates show her net worth is around $700–710 million in 2025. You see, her initial billionaire status was retracted, and her investments, including Kylie Cosmetics and other ventures, have declined in value. While she earns millions yearly from social media and brand deals, she’s no longer officially a billionaire, so her financial status remains substantial but more modest than before.
Conclusion
So, you might be surprised to learn Kylie Jenner’s net worth is still debated, with estimates ranging from $900 million to $1.2 billion. Despite the hype, only about 10% of her income comes from her cosmetics brand, showing how much her fame fuels her fortune. Whether she’s a billionaire or not, one thing’s clear—her influence in the beauty world is undeniable. Ultimately, her true wealth lies in her massive, loyal following.
